Lina with arms open in the sun beside a white stupa, mountains behind her

Media kit 2026

Stories that make people slow down and book the train.

Hello, I am Lina.

I left a design job in Vancouver in 2021 with one backpack and a plan to stay somewhere until it stopped feeling new. Five years later, 400,000 people travel with me each month.

My audience is mostly women between 25 and 44 who save up for one meaningful trip a year and want it to count. They trust me because I only share what I actually use, and I say so when something is not worth the money.

Audience

128K

followers

6.8%

engagement rate

410K

monthly reach

+3.1K

new followers a month

Age

    Top countries

      Women make up 71% of this audience. Numbers updated September 2026.

      Brands I have worked with

      • Northfold
      • Kettle & Pine
      • ALTO luggage
      • Tern Rail Journeys
      • saltmark
      • Wayfarer Books
      Lina laughing against a whitewashed stone wall, camera held high
      Northfold, spring jacket launch 3 reels and a story set filmed on the road. 1.2M views, 4,100 link clicks, sold out in the first colorway.
      Lina leaning toward the camera beside a mountain river
      Tern Rail Journeys, sleeper train series A 12-minute YouTube film. 310K views and the most-booked route of their season.

      Rates

      Starting prices in US dollars. Every partnership includes one round of edits and usage on my channels for 90 days.

      Content rates by platform
      What you getPlatformFrom
      Reel, 30 to 60 secondsInstagram$2,400
      Photo carousel, up to 8 imagesInstagram$1,500
      Story set with link, 4 framesInstagram$900
      Integration, 60 to 90 secondsYouTube$3,800
      Dedicated travel filmYouTube$7,500
      Short videoTikTok$1,900
      Trip bundle: 1 film, 2 reels, 2 story setsAll$11,800

      Pay a booking deposit A 30% deposit holds your dates on my calendar.

      Let's make something together

      Tell me about your brand and the story you want to tell. I answer every inquiry within two working days, usually with a first idea.

      Lina with eyes closed, face turned to the sky

      What are you thinking about?